BRING HIM BACK.
THE STORY.
In 1982, artist Mike Miller designed the UNLV mascot, Hey Reb!, for just a dollar, believing it was the right thing to do as a community gesture. The mascot’s history dates back to 1955 when UNLV, then Nevada Southern University, first selected a mascot, Beauregard, a Confederate figure. Due to controversies around race, it was replaced in the 1970s, and UNLV went without a mascot for years.
Miller’s inspiration for Hey Reb! came from the independent mountain men of the 1800s, symbolizing the rugged pioneer spirit of the West. His design resonated with the university community, leading to Hey Reb!'s official adoption as the mascot in 1982. Over time, the mascot underwent some changes, including the removal of firearms and a more muscular appearance. Hey Reb! became iconic, especially in the 1990s, and generated millions in licensing revenue.
Miller, a multifaceted artist, had a background in painting scenery, working with famous stars, and creating other regional characters. Despite his significant contribution to UNLV, he remained humble, viewing it as "just a job." He was later honored by the Alumni Association for his role in creating Hey Reb!, though his family often jokes about the dollar fee.
THE MEMO.
After researching the history of UNLV’s Rebels nickname and several mascots, after conducting a Listening Exercise with a variety of on-campus and off-campus constituencies, and after reviewing and analyzing the most common arguments presented against the nickname and current mascot, I have concluded that there is no reason for eliminating either the Rebels nickname or the Hey Reb! mascot due to any Confederate connection.
In other words, neither the Rebels nickname nor Hey Reb! have a Confederate connection. The remainder of this report shall explain and expand upon those two conclusions.
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